SMU Cox School of Business

SMU Cox School of Business

As part of a full re-design of the Cox School of Business website, the stakeholders felt that the site’s organization and navigation needed to be re-examined. We approached the problem from all angles, by doing an in-person usability study with current and former students, analyzing their existing traffic for problem areas, comparing the Cox site to others in the industry, and inviting anonymous testers to do an online card sort.

Once we had results from those tasks, we combined them with our industry expertise and presented a new user activities diagram:


Later, after we designed a set of wireframes, we took our new industry knowledge and tested the web page prototypes online and recommended changes based on our findings, such as the fact that the majority of participants wanted to click on “Executive Education” when asked to find the Executive MBA (which actually exists in a different section).


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